10 Things We Were Hate About Marketing Content Planner

The Importance of a Marketing Content Planner

Content planners create a vision for the creation of content, publication, and distribution. They are also accountable for monitoring and evaluating the effectiveness of strategies.

This kind of content informs the public on the services and products offered by the company. It also helps the audience in solving problems and meet their needs.

A marketing content planner may be a spreadsheet, or a third-party tool. The difference lies in how you utilize it.

1. Determine Your Goals

The famous quote, often believed to be the work of Benjamin Franklin although perhaps never spoken by him, holds the truth: "If you fail to plan, you are planning to fail." Structure, workflow efficiency and clear communication are essential to transform a strategic plan into an efficient content marketing engine.

One of the most crucial steps in this process is to identify your goals. Start with the most basic business goals or the SMART framework to make them more specific and achievable. It's also a good idea to review your existing content goals to ensure they're still in alignment with your current strategy.

Having a clear understanding of your goals will enable you to monitor how each piece of content performs. This will allow you to determine which elements are working and which isn't working which will allow you to make the necessary adjustments and improve your overall performance. This will ensure that you're achieving your goals and providing quality content to your viewers.

2. Identify Your Audience

It is crucial to know who your target audience is to create content that is relevant, engaging and effective. The best way to do this is to conduct research and identifying the traits of your ideal customer personas. This can be done through surveys, data analysis, and other methods of gathering details about your customers.

Using the results of this research and the results of this research, you can determine the types of content that will be most effective for your company. This could include anything from blog posts and social media posts to podcasts and webinars. Once you've identified the most effective formats you can begin drafting your content strategy.

A tool for content planning can help you keep on top of marketing goals and make sure that the appropriate people are working on the appropriate projects.  article rewrite software  can also improve productivity by allowing teams to stay focused on what's important and avoid distractions. CopyPress provides a free Content Analysis Report that you can download today.

3. Identify Your Ideal Platforms

It's crucial to adapt your content for the platform you prefer. Instagram users are looking for visually appealing images, whereas TikTok users enjoy stylish short-form videos. Conducting some market research can help you discover your ideal audience and their preferred platforms.

A content planner for marketing can help you to plan all the steps necessary to convert your ideas and concepts into a final product. It will provide a framework to help you meet your objectives and ensure that everyone in your team is on the same team.

Content planning tools such as Monday and Kapost help you with this. They let you create tasks and assign them to others, collaborate, and track their progress through a single dashboard. There are also more sophisticated tools like Wrike that allow for drop-down menu functionality and provide project timelines and an actionable table and a message board. Both provide a free version, as well as more comprehensive subscriptions in case your team requires more advanced features.

4. Identify Your Content Types

No matter if you're an individual influencer or part of an enterprise marketing team, a content planner helps you keep track of your ideas and ensures everyone is on the same page. It's a great tool to use for managing content for projects with an extended lead time for projects like quarterly or annual campaigns.

A good content planner can help you identify which kinds of content you should create and how to execute them. This includes determining what format your content should be in like blog posts, infographics podcasts, case studies, or social media press releases. It should also include a timeline to determine when these pieces need to be published and produced.

You should also be monitoring metrics related to your goals for content marketing such as engagement and traffic. This will help you analyze your results and make the needed adjustments. Using a program like Ahrefs can help you determine what's working and what's not. It can also provide you with information about the performance of your competitors.

5. Find Your Content's objectives

If you've got clearly defined content objectives your team will remain on track and ensure they're meeting their goals. Whether that's increasing SEO traffic by updating blog articles or improving customer retention by hosting webinars, having clear objectives will assist you in achieving your goals for content marketing.

A good content planner can assist you in defining your goals by laying out an organized workflow and allowing collaboration. It can also include tools such as image-generation software, text-to-image prompts, and social management apps to streamline the process.

In addition to setting goals and creating an expected workflow, a content planner can also assist you in identifying your performance metrics and key performance indicators (KPIs). This will allow you to assess the effectiveness of your content and respond accordingly to improve your campaign. Some examples of measurable metrics include bounce rate web traffic, website traffic and social media shares and newsletter signups. These metrics should be monitored throughout the duration of your content's lifecycle including publication, production, and distribution.

6. Identify Your Resources

A successful content strategy will be useless when you don't have the resources to implement it. During planning, make sure that you have the funds to complete the tasks you've set out. This could include team or salary payments, production costs as well as web space and marketing tactics.

Once you have a budget in place, you can start assigning the responsibility for each task. For instance, you may want to assign keyword research, copywriting, editing, and design to different members of your team. Alternately, you could use a tool like Sprout to make it easier of scheduling content across different channels and platforms.

Sprout allows you to connect your social media accounts and schedule posts for Twitter, Facebook, Instagram and LinkedIn corporate pages and Google Business Profiles, all from a single dashboard. The scheduling tools offered by Sprout include an image library to make it easier to manage the management of assets and cut down time during the creation process.

7. Determine your Key Performance Indicators

If you're planning to invest a lot of time creating content, it's crucial that your marketing efforts pay off. You can improve your results by analyzing and tracking the right key performance metrics.

For instance, a popular KPI for content marketers is the number of returning customers. This metric can be used to determine how well your content converts customers and to determine areas for improvement in future campaigns.

It's also important to determine the type of content you'll create based on both your goals and your target audience. This could include social media posts, blog articles or infographics, as well as videos. Once you've identified these different formats of content, you need to devise a plan that includes the frequency and distribution methods for each. This will ensure that your content is read by the most relevant people at the appropriate times.

8. Identify Your tracking methods

A marketing content plan can be a valuable tool for any company looking to improve its marketing efforts. It can help you keep in mind your goals, audience and resources, while allowing you to see how effective your strategy is over time.

A social media content calendar can help you decide when your posts are due to go live, which helps ensure that your content is released consistently. You can also plan ahead for holidays and events that could affect your followers.

A keyword content plan is a great method to improve your SEO strategies. It will help you identify the right keywords for your content, which can improve your search engine ranking and visibility. It can also help measure the effectiveness of your keyword content strategy over time.

9. Identify Your Measurements

Your marketing plan should help you identify which metrics are most relevant for each piece, regardless of whether you organize your content according to themes or keywords. This will allow you to determine how effective your content has been in order that you can continue to improve it. A cloud-based marketing content planner, like Optimizely CMP can help you manage collaboration between team members and generate reports that are useful for making future content planning decisions.